From what started as a simple media buying format much like offline advertising, turned upside down in less than a decade with online advertising space being divided into 4 broad categories- Search, Social, Traditional Media Buying & Affiliate Marketing.
For a smaller brand, usually search engine and social media advertising are the most relevant options and traditional media buying but in rare cases. If your product itself is unique in nature and can’t be branded in the luxury space or premium end, starting with social media advertising would be our best recommendation. If the nature of your business is such where an audience is constantly looking for your product and services, going the search engine route would be our best advice.
When we say that, we don’t necessarily want you to ignore the other channels, but want you to start your online advertising journey on the right ones. For more information on how we can assist you with your digital advertising efforts, fill the form below and our team will get in touch with you shortly!
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